US Forest Service
I’ve worked on some cool stuff but developing concepts for Smokey the Bear was right up there. Working with the Ad Council we created some fun commercials and social content raising awareness to prevent forest fires. Smokey may look serious but he’s really a teddy bear.
Wildfires are Scary.
Spooky night, creepy music, something watching from the trees. There’s something scary out there but Smokey can always be counted on for support. And a thankful hug.
Happy 70th Smokey.
Turning 70 is a big deal. But celebrating with cake and birthday candles, while well intentioned is probably something you should think twice about with Smokey.