Tropicana

Bringing back to life one of the most iconic images in advertising was going to take something big. So we created activation and takeovers in some of the biggest cities and commuter stations in the country. Images and messages graced transit, walls, steps, floors, digital display, billboards, and even flip book type backlit screens that brightened even the darkest underground train tunnels. The famous orange and straw image from Tropicana orange juice greeted commuters every morning and gave them a bright start to their day and suggesting they “Have a Tropicana Morning.”