Tostitos
Developed for Tostitos, The National Organization for Legislation Against Fun (NOLAF) was a ground-breaking full-screen video website. Highly interactive it features nearly an hour of content. During NOLAF’s media run it drew over 500,000 unique visitors, created a ton of buzz and racked up some serious industry hardware. Zero traditional media dollars were spent driving traffic to the NOLAF website. Instead, all visitors to the site were reached virally. 20 NOLAF videos were seeded on over 50 user-generated content sites as well as digital influencer blogging sites resulting in over 4-million views. Below are some of NOLAF’s (makers of the menthol catheter) more educational content in their fight to put the FU back in fun.
Putting the Un in Fun.
Simple brief. When you’re around fun you’re most likely around Tostitos. The National Organization Against Fun (NOLAF) hates fun. Therefore, they hate Tostitos. This came to life with a great client and even greater teammates. Now get back to work.
Not On My Watch.
NOLAF is dedicated to stamping out fun. Finding out where it lives and killing it. Because fun is contagious and therefore a disease.
What We Now Know.
Using modern science, NOLAF studies where fun happens, why fun happens and does everything in its power to destroy it. It’s a never ending effort to scrape fun off society like a cheese grater may scrape something. Their research has discovered some breakthrough discoveries.
It’s What We Do.
NOLAF has some great products coming down the line right now. These are all seriously un-fun. The Farnsworth Puppy Kicker? The market’s craving this stuff.
This Is the Stuff That Works.
NOLAF racked up some serious hardware and a ton of attention. Most of all, it garnered extensive traffic and success for our client. For a message about not having fun, it sure was fun to work on. It also didn’t hurt that the team and talent were some of the most gifted and hilarious people I’ve worked with.
Shame and Sin Lurk.
In another syndicated video from NOLAF we learn that gatherings where Tostitos are forced into a social situations forces people to use their brains to create jokes and stories. It’s also the part of the brain, where shame and sin lurk. Right next to the Western Wear Cortex.