Thlete
Developing work for Thlete was exciting because the product is outstanding. There mission is to empower hunters with extraordinary gear that surpasses expectations, evoking emotions of excitement, confidence, and a profound connection to the wilderness. Their core thought is comfort above all else. Even in the toughest conditions. We developed work in print, social and catalogs with a full awareness that our primal instinct was triggered.
Gear That Goes Where the Game Is.
We created a bold, visually-driven ad series for Thlete.com to showcase the performance, durability, and comfort-first design of their premium hunting gear. Built for hunters who demand more from their equipment, the campaign highlights how Thlete gear stands up to rugged terrain and brutal conditions—without ever compromising comfort. From weatherproof outerwear to precision-engineered apparel, every piece is made to move, breathe, and perform. The work positions Thlete as a brand for those who understand that success in the field starts with the right gear—and comfort is never optional.
Comfort Above All Else.
A series of catalogs were developed in winter, spring and fall utilizing gorgeous action photography. Each page showcased these amazing products geared for the serious outdoorsman, customer reviews and oh, did I say gorgeous photography?