Gatorade
Oh yeah, this was cool. This is one of those brands every creative wants to work on. I feel very fortunate to have been a part of this team. From the clients on down, everyone was amazing to work with. And I got to work and learn from some of the best in the biz. Oh yeah, and some of the best athletes in the world.
The Road.
This project was unbelievable on so many levels. The task. Celebrate the fact that the US Men’s Soccer team was becoming relevant on the world stage but even more so in the States. Maybe a new national pastime? The World Cup was in the near future so go follow these guys around the world and go behind the scene to find out how these guys live day-to-day. Well, needless to say we soon found out that road was rough. Hostile crowds, relentless training, injuries and endless travel.
This included television, a new website design and social content that dug deeper into what being on the road truly felt like.
No Free Rides.
Competing in sports at a high level takes everything you’ve got. And to win, it takes even more. There’s a toll that needs to be paid. Legendary NFL coach Bill Parcells knows that.
The Game Takes Sweat.
This commercial was filmed, and art directed from underneath a huge, bulletproof field of glass, emphasizing the sweat athletes spill on their respective playgrounds.
Home, Sweet, Home.
Championships and milestones are meant to be celebrated. And the few who accomplish them live in a truly exclusive arena. This print congratulates and personalizes each of these athletes with real estate ads welcoming them to their respective neighborhood.
Celebrating Women.
This Gatorade ad celebrates the undeniable heart and grit of female athletes. While women’s hearts may be 25% smaller than men’s, their passion, strength, and determination on the field are just as powerful. The campaign shines a spotlight on the relentless spirit that drives women to push limits, break barriers, and compete with fierce dedication—proving that heart isn’t measured by size, but by will.
Iconic Rehydration.
These Gatorade ads were simple expressions of the field of play. Because no matter your sport, elements of Gatorade were always there to help you fuel, energize, and rehydrate. Be it bottles, cups, coolers or the infamous Gatorade dump.